VinoKilo is Germanys greatest vintage sale event, touring in five countries across northern Europe, where they sell hand-picked second hand items to kilo-prices. Always on board: a lot of Vino and fantastic music. VinoKilo focus on fun, while it pushes their community to be different in their choice of clothes. Why? Because we work against textile waste and for a better way of consumption: Textile waste is the biggest global polluter after the oil industry. Until I was with VinoKilo as their PR & Press Strategist they re-implemented 47.000 kg of clothing into the wardrobes of Vintage-lovers. Globally there are around 800 million tons of clothing, which is unused in container cities at harbours around the world. Their message ist to VintageUp, be #Stylishlysustainable and #Consumediffrently!  -> & 


My Role at VinoKilo

As the PR and Press Lady at VinoKilo I reached out to different circles of interest. Merging the right mindsets in terms of sustainability, circularity, new kind of resources, communication and product development, extending the potentials of VinoKilo as a company and developing new ways to sell sustainability and waste management as fun. 


Darpdecade and a Sustainable Idea

The reason why I worked for VinoKilo and Darpdecade is that founder of both companies, Robin Balser, and me had the same idea of sustainability: Working with the given and nothing is impossible. A new way of interpreting resources and markets, makes a kind of circular economy possible, where money still plays a role, but equally is space for sharing, swapping and values, such as ethical behaviour, long-term sustainable ideas and decision making. 

Why do you shop second hand? We asked vintage lovers the reason why they shop second hand clothes.

Flat Communication, Complex Messages

The kind of communication I was working with at VinoKilo and Darpdecade is very different than the one on this blog. With the deferred asset of "take them where they are and change them", we flattened complex situation to very easy statements - primarily to attract people and create a market and then secondly serving it with solutions to problems which haven't been seen yet, but appear fun to solve and to be part of as a movement.