Same place different journey. Or: Why I need to do nothing to do much

I am in the same place as two years before  and one month ago: sitting in a plane to Istanbul writing the last blogpost for TheStoryBehindTheLabel, before the biggest adventure of my life started.

Back then the sun was shining golden through the windows while people spoke the friendly Turkish language, just as they do now. I took out my I-pad, back then brand new, today full of scratches from the sand storms in the desert of Iran, working on the websites for Rohabs Hostel while Max helped at the construction side.

It was the start of a big journey with so many different wonderful people, fashion-designer, -producer, -artisans, -worker, -business men and -agents. Everything was new, I learned a lot about details which are still not generally known, but so essential to know for valuing the clothes we wear.

I returned to Germany and passed on as much knowledge as I could. I helped building up two companies, got varies of jobs as a PR Freelancer and started working for DaWanda, where Claudia opened me the chance to bring them in contact with Lebenskleidung to work together on a little trade-agreement between DaWanda and the recycling factory Converse in the slums of Delhi.

I am happy about all the things that developed with that and I couldn’t be happier looking on how networks and new labels and finally also influencer and media people celebrate a green lifestyle, I am so passionate about.


I always admired my passionate lifestyle and always chose adventure over comfort, but some things simply change.

What I did still wasn’t enough, I became frustrated by all these little baby steps, while big economists still driven markets in completely unsustainable directions.

Besides privately live tricked me into situations I hope no one has to go through. Being pregnant for the first time in my life, being on my own with it in India and losing it just so quickly, that I didn’t believe myself it even happened - is only one example of some intense past years.

I finally realized, it doesn’t matter how hard you work or already were able to change, do or handle - there will be always some things you can not change.

And then it is about accepting that there are some things, which will never be as they used to be and to make yourself get out of your self-pity, moving on with the good impacts of this new situation.

I set myself a timeline and gave myself six months by booking a ticket back to the place where I discovered ten years ago what it is like to be fully loved simply as you are. It was my French bestie Julie, former Vintage It Girl, now model of the consious buyers club, who said: Make your life more about you!

I am tried of fighting in the first row, regardless how proud I am on the green fashion movements, knowing I had an impact. But I want to stop fighting what I hate and turn it into a making of what I love.

It is about letting go what I been though, easing life, by doing nothing but writing, climbing, sleeping outside, surfing, meeting authors and book publisher and being with people I couldn’t forget no matter how far they are and how long it has been.

This journey which is starting today in such a similar way as the journey two years ago, here in a sunny plane to Istanbul with the friendly noise of Turkish mumbling - might be about nothing, but maybe therefore about everything.