As you might have noticed, I am engaged with the campaign Fashion Revolution. It's a world wide campaign which is supporting peoples’ idea of asking: Who made my clothes?
With two little Hashtags #WhoMadeMyClothes und #FashRev / #FashionRevolution you bring the right people together. Today the 24th of April is the Fashion Revolution Day. It is a day to ask your brand who makes the clothes they sell. All you need to do in order to participate is to upload a picture of your item of clothing and tag the brand with the two Hashtags.
Like this, labels like H&M, Zara and other fast fashion mass producers of clothes will have their tags full of the question: Who made my clothes?
The result is that actually many labels answer this question to their consumers and even take a higher priority on ethical standards when producing their clothes as they see it becoming more important to their customers.
This campaign builds a connection and transparency between the ones who make our clothes and the ones who wear them.
The fashion industry is working globally and consists of a complex system with many different influences. To solve problems is difficult - but one thing is for sure: the very first step of all is to raise awareness that there is even a problem. And if you don't know, simply ask: Who made my clothes?
It is a simple question all of us can ask.