As you might noticed I am engaged with the campaign Fashion Revolution. It's a world wide campaign which is supporting people's idea of asking: Who made my clothes?
With two little Hashtags #WhoMadeMyClothes und #FashRev / #FashionRevolution you bring the right people together. Today the 24.4 is the Fashion Revolution Day it's a Day to ask your brand. All you need to participate is to upload your picture of your item of clothing and to tag your brand with the two Hashtags.
Like this Labels like H&M, Zara and other Fast Fashion mass producer in clothes will have their tagging full of this question: Who made my Clothes?
The result is that actually many Lables answer this question to their consumers and even take a higher priority on ethical standards producing their clothes as they see it becomes more important to their customers.
Its the first connection and transparency which is build up between the ones who make our clothes and the ones who wear them.
Fashion Idustry is working globally and is a complex system with many different influences. To solve problems is difficult - but one thing is for sure: the very first step of all is to raise awareness that there is even a problem. And if you don't know, simply ask: Who made my clothes?
Its a simple question all of us can ask.