Who am I?
Many of you have trouble with the plurality of my "statuses". I am:
- Co. Country Coordinator for Fashion Revolution Germany
- Founding Member of fff - future fashion forward e.V.
- with the fff association part of the Deutsches Textilbündnis
- PR Freelancer and part of founding several Start Ups in the sustainable fashion sector, due my B.A. as Media Manager/ PR and Communication Manager from Macromedia University of Applied Sience
- student at Humboldt University in the Master of Religion and Culture at the Theology insititue - researching in inter-cultural and inter-religious communications, as well as religion and development work
- as student part of the sustainabilty office at Humboldt University
- as a students job organising the "Themenklasse" of 15 Deutschlandstipendiaten at the IRI THESys research insitute for sustainability.
This is a lot and develops from the fact that I started reseaching in a field (I still claim:) is lacking on research. The projects I started, I am not willing to give up on, although I realized that each one of them would not be enough. I especially focus on the connection between industry, research and education and politics.
Where my mindset is coming from...
Moving the first time in the age of three and spending my life in more than six different cities, having traveled to more then 23 countries, I (as a shy, overthinking, introverted person)
1. did a lot of things I first didn't wanted to do
2. learned to leave my comfort zone on a regular basis
3. lost my fear of clashing realities and proving myself wrong.
I developed an urge within me to question, to understand and to change.
Since the internet gives us the opportunity to see and relate to more than what we experienced in person, I document and report the journey of my understandings and changing perspectives - You are welcome to join this journey!
I understand this as a opportunity of the time we live in.
Clashing realities and opportunities are able to be seen in a wider extend then ever before. Still I am not focussing with this blog on the success in numbers, as in campaigns I am working with. To be honest, I hardly take care of any marketing aspects here. It is simply a collection, which lead to the work I am engaged with and my try of bringing transperancy into the complex situation I form by starting and supporting so many projects simulatnously.
I am working in PR, because I want to bring great people together and make bigger what we all work on. I have a great talent in "walking worlds" and create understandings and communications between groups who hardly communicate.
My aim is to bring back real messages/information to PR, marketing and advertising. From my studies in PR I learned it does not matter which kind of product or message you sell, it is more about the how you sell it. What I do works, because you will always beat a lie with a fact.
Wonder what happens if you actually start promoting the ugly truth?
The plurality of cultures is my greatest school
I developed a very critical mindset - which in my job life has always been a plus for giving constructive feedback. Privatly it might be a fair call to say I am a little adornous. So a very quick summary of my opinions:
I don't like the economy system, nor the logic of it. Indeed I am a huge fighter against "economical needs". In my opinion this economy-logic fails, lacking on acknowledging some non-translateable values or its impacts, which lead directly to responsibilities - which again seem forgotten or simply "not explainable".
I focus on cultural roots as the foundation for different movements, which may grow into ruling systems, having the power to change societies.
As a German, I am very aware that I am benefitting from a system that I criticise. Thomas Jefferson, as a slave holder, but also author of the declaration of independence, is someone who inspires me to fight my given.
Feel free to get in touch! I am open for questions, feedback, requests, ideas and criticism of all sorts. I am full of ideas and my biggest strength is to make things possible, so don't be afraid to ask.