Who is theStoryBehindTheLabel?

Hi, I am Nora, nice to see you here!

2015 I hitch hiked from Istanbul to India and looked at all kinds of textile productions along the way and summarized what I found out here at TheStoryBehindTheLabel. Since the internet gives us the opportunity to see and relate to more than what we experience in person, I document and report the journey of my understandings and changing perspectives - And you are welcome to join this journey!

Here is a little overview of what I do and where my mindset is coming from.

Starting with what I do, I am:

  • Country Coordinator for Fashion Revolution Germany together with Ariane Pieper

  • founding member of fff - future fashion forward e.V., the German association behind Fashion Revolution

  • with the fff association part of the Deutsches Textilbündnis as so called “Zivilgesellschaftlicher Akteur”

  • as PR Freelancer I was part of founding several Start Ups in the sustainable sector. Today I still consult in universities, companies and political communictaion.

  • I am student at Humboldt University in the Master of Religion and Culture at the Theology insititue - researching in inter-cultural and inter-religious communications, as well as religion & development. Especially within a research project of Prof. Dr. Gräb, Marie-Luise Frost and Philipp Ölmann

  • as student I engaging in the sustainabilty office at Humboldt University

  • at the IRI THESys research insitute I help organising the Themenklasse “Sustainability & Global Justice”. Moreover I am part of organizing the KOSMOS Conference during the Humboldt Year 2019.

These many projects develop from the fact, that I started reseaching in a field, which (I still claim) is lacking on research. Projects I started, I am not willing to give up on, although I realized, that each one of them would not be enough to call a solution - So I went back to university, trying to work in interdisciplinary research for sustainable transformations.

I especially focus on connecting industry, research and education, politics and society.

Where my mindset is coming from...

Moving the first time in the age of three and spending my life in more than six different major European cities and being (according to my couchsurfing profile) to more then 23 countries - I, as a shy, overthinking, introverted person:

1. did a lot of things I first didn't wanted to do and left my comfort zone on a regular basis

2. talked to people and went to places, I was explicit told not to

3. lost my fear of clashing realities and proving myself wrong.

2015 at TERKONSAN in Karharmanmaras, Turkey

2015 at TERKONSAN in Karharmanmaras, Turkey

I developed an urge within me to question, to understand and to change. Clashing realities and opportunities are able to be seen in a wider extend then ever before. Still, I am not focussing with this blog on the success in numbers, as I may do in campaigns I am working with. To be honest, I hardly take care of any marketing aspects here. It is simply a collection of the work I am engaged in. As my attempt of bringing transperancy into my work.

My aim in PR is to bring great people together. My work concentrates on establishing synergies and structures that help growing, what we all independently work on.

I want real messages/information in PR, marketing and advertising. If it is true, that it does not matter which kind of product or message one sells, it stays with the how you sell it - then I want to start with all these information that are crucial to understand climate change and global justice!

A quick summary of my opinions:

I don't like the globalized economy system, nor the logic of it. More - I am a huge fighter against the logic of "economical needs". In my opinion this economy-rationality fails in many aspects. One is the lack on acknowledging non-translateable values and its impacts. These directly lead to responsibilities, which - again - seem forgotten or simply "not explainable". 

I focus on culture as the foundation for different movements, which may grow into ruling systems, having the power to change societies.

In my studies of culture and religion I focus on the question: What motivates people to act the way they do? It mostly leads to the question what we belive in (that does not need to be a religion). I hope to find a way to proof, that consumption is not a natural human behaviour.

As a German, I am very aware that I am benefitting from a system, that I criticise. But as the kids in the slums of Dharavi said to me “I did not chose where I was born, you neither”, I want to use what I did not choose, but have. It is a voice and the freedom I was born with.

Nora Private

The plurality of cultures is my greatest school

Contact Me

Feel free to get in touch! I am open for questions, feedback, requests, ideas and criticism of all sorts. I am full of ideas and my biggest strength is to make things possible, so don't be afraid to ask. 



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