Where my mindset is coming from...
Moving the first time in the age of three and spending my life in more than six different cities, having traveled to more then 23 countries, I (as a shy, overthinking, introverted person)
1. did a lot of things I first didn't wanted to do
2. learned to leave my comfort zone on a regular basis
3. lost my fear of clashing realities and proving myself wrong.
I developed an urge within me to question, to understand and change: everything people thought me as absolute/law/natural/given...
And since the internet gives us the opportunity to see and relate to more, than what we experienced in person, I document and report the journey of my understandings and changing perspectives - You are welcome to join this journey!
I understand this as a opportunity of the time we live in.
Clashing realities and opportunities are able to be seen in a wider extend then ever before. Still I am not focussing with this blog on the success in numbers, as in campaigns I am working with. To be honest, I hardly take care of any marketing aspects here, it is simply a collection, which lead to the work I am engaged with and probably you might be a person I also work with.
I am working in PR, because I want to change it, by bringing great people together and making bigger what we all work on.
My aim is to bring back real messages/information to PR, Marketing and Advertising. From my studies in PR I learned it does not matter which kind of product or message you sell, it is more about the how you sell it. It works, because you will always beat a lie with a fact. Wonder what happens if you actually start promoting the ugly truth?
I developed a very critical mindset - which in my job life has always been a plus for giving constructive feedback. Privatly it might be a fair call to say I am a little adornous. So a very quick summary of my opinions:
The plurality of cultures is my greatest school -
now I can´t stop telling their stories, nor help anyone who asks me to help, when working wth them.
I don't like the economy system, nor the logic of it. Indeed I am a huge fighter against "economical needs". In my opinion this economy-logic fails, lacking on acknowledging some non-translateable values or its impacts, which lead directly to responsibilities - which again seem forgotten or simply "not explainable".
I focus cultural roots, as the foundation for different movements, which may grow into ruling systems, having the power to change.
As a German, I am very aware that I am benefitting from a system that I criticise. Thomas Jefferson, as a slave holder, but also author of the declaration of independence, is someone who inspires me to fight my given.
Feel free to get in touch! I am open for questions, feedback, requests, ideas and criticism of all sorts. I am full of ideas and my biggest strength is to make things possible, so don't be afraid to ask.