The Label is called modAS nautical sportswear. They use German planted cotton, which actually is awesome and random.
Well, knowing and wearing this brand myself for 24 years now I can admit it is a very traditional brand. Working with national goods is what makes modAS authentic.
ModAS is set in the very North of Germany were you have North Sea and all the German Islands, like Juist.
It’s a brand build on trust and tradition. Kids use to run around in those colourful stripes and their parents do too. Talking from my perspective: My family come to Juist since I was a little child, nothing changed in wearing the same striped scarves and heads like my sister Esther does on the pictures. The scarves are about 50cm long and turn into a stylish light scarf for grown-ups, while they work as a proper warm scarf for little kid-necks.
modAS introduced an era of wearing their stuff with this easy classy design of maritime stripes. While we where kids we fold the heads to keep them straight on the head, in the nineties we bought oversize to let them hag down at the back head and now we leave them long, Hipster-like.
modAS is registered in Ostfriesland. Its an area of Germany Juist belongs to. Flat land which is dominated by farming. Not many people live there. A characteristic of the mentality up North is the way people being down-to-earth.
So to sum it up: modAS nautical wear is a brand who shows that they understand themselves as part of their environment. Without making a big show they simply bring people what they need, taking resources from where they are from – Very random to the fashion industry. Very stereotype Ostfriese. So thumps up for a long breath in honesty from a Fashion-Label, which is being tested and certified as good by me, wearing them for more then 20 years.
So let me know what you think of them? Or maybe you even know them? Any more German Island-fans?