Fashion Revolution - in Germany & me
Fashion Revolution is a global Campaign in more then 100 countries globally, asking the question #WhoMadeMyClothes?
Starting in 2013 after the Rana Plaza collapse, it was more then overdue to start a movement to change the horrible conditions many people in textile productions suffer from.
Every 24. April we remeber Rana Plaza with the Fashion Revolution Day to show alternatives to Fast Fashion and activating people to wear their clothes inside out, asking their Label #Whomademyclothes and sharing it online. We collect all our Hashtags and connect the questions to the answers with #Imadeyourclothes. We work for more transperancy in fashion industries and to educate the consumer.
...and much more:
In the follwing I will give you a summary about the developement and inter-connection of all kinds of projects who resolved from the growing movement Fashion Revolution:
I joined the German team of Fashion Revolution in 2014. A very informative interview with me about Fashion Revolution structures you find also here.
We were around eight people at the start, mainly people who already worked in the fashion industry, bringing their experience and voices together for one global Fashion Revolution. Today we are happy to grow with a lot of motivated people from all sorts of directions, all over Germany (and the world), who are willing to invest time and thoughts for a change in fashion. Fashion Revolution is nothing but a campaign, we all engage in with our free time, without any payment.
Who we are you can find at fashionrevolution.org or/and what else we do at future.fashion - the website of our German association behind Fashion Revolution, called fff - future fashion forward e.V.. We founded fff in 2015 in order to run more projects next to the FashionRevolution campaign and to handle donations.
Our job is to coordinate between the teams in Germany and the communication with the U.K., who coordinate globally.
From 2014-2018 I build up the German Social Media channels for Fashion Revolution Germany and set the focus on the German movement and Textile business, next to the global approach, which we still communicate over the global pages. Today I am happy and proud to rely Social Media on a fantastic team run by Mariángeles Aguirre, Cherelle Abrams, Lisa Reannan and Nathalie Börner in the leading roles. We see what we can support and what not (greenwashing is a big topic), moreover always watch out for great content that explains or relates to circumstances and the question #Whomademyclothes?
In 2017 I was driven by the idea to bring all of the fashion changers together and we created out of the Fashion Revolution Day a Fashion Revolution Week Festival and grew finally out of Berlin in more than 20 cities. Today we produdly say, we have city ambassadors and university ambassadors for Fashion Revolution Germany in way more cities and villages. Who is active in your city you best ask at firstname.lastname@example.org or you look up in the global calendar what is happening close to you. We also set up a German calendar for you at the fff future fashion forward website. Our greatest applause is to still seeing new participants using our free download section, regardless if they are in contact with us or not. This kind of Think-Tank and working together for a greater goal is still the main aim of Fashion Revolution.
At the moment I am working most on building a German structure, that it becomes easier to be curious, to find out and to do something. If you are an expert for the textile industry in your city or maybe engage in sustainable initiatives at your university you can contact me directly at email@example.com
We all believe in sharing economies and learn from each others experiences, knowlegde and expertise - which means we see the value of our network itself. Or as called, when working at Humbolth University on a research project from BMZ for development work - social capital. In Berlin we as Fashion Revolution Germany and the fff - future fashion forward e.V. represent this best at the Stich und Nadel Stammtisch, which is organised together with Sourcebook since 2015. Agora and the CRCLR are also greatly connected with fff and Fashion Revolution and bring wider ideas about circular economies and waste management.
Since 2017 we start supporting more and more networks elsewhere, especially in Hamburg, where fff e.V. and Fashion Revolution started a new collaboration with Greenpeace extending topics to consuming behaviour. With Berlin as a pionier city we worked on a new campaign called makesmthg and focus a wider audience - not only fashion people, but consumers. Everyone who likes to think sustainable is asked by Fashion Revolution and Greenpeace "to make". Because what ever we do, all of us can make something. At the makesmthg Week 2017 three topics were focused: Food, Plastic and Textiles.
Within the last years we - as all of us - organised several activities, educated, told, shared and created stories and showed alternatives to support a growing scene for a "better Fashion" in Germany.
Why we won?
Because of Max fantastic idea with the 2€ T-Shirt Automat. The video was produced in cooperation with BBDO, who are a great help for the German FashionRevolution!
What else we do for Germany is listed at future.fashion. My favourite part is about education and knowledge, which means to give lectures around Fashion Revolution topics on universities and schools. With my status as a student at Humboldt University I am connecting education and politics to the industry. Both sides claim the lack of communication and connection. Indeed you will find experts on fiber research at the ethical Fashion Show in Berlin, while certain research fields, especially in the field of sustituding chemicals of softener and dying. My personal aim is to bring the right people together.
Most attention we create globally with the Fashion Revolution Day on 24.4., wearing clothes Inside-out and asking our Labels #Whomademyclothes. At the website fashionrevolution.org you will find a lot of free downloads to participate the Fashion Revolution movement yourself.
We collect these data and show each year what impact we had, the full report of this year you will find here.
Global awareness is great! For Germany we try to work with role models and encourage diffrent networks by letting them tell what is their opinion about a Fashion Revolution. You will find all of them at our futurefashionforward Pinterest.