Fashion Revolution - in Germany & me
Fashion Revolution is a global Campaign in more then 90 countries globally, asking the question #WhoMadeMyClothes?
Starting in 2013 after the Rana Plaza Crash, it was more then overdue to start a movement to change the horrible conditions many people in textile productions suffer from.
Every 24. April we celebrate the Fashion Revolution Day to show alternatives to Fast Fashion and activating people to remeber Rana Plaza by wearing their clothes inside out and asking their Labels #Whomademyclothes? We collect the answers with #Imadeyourclothes and work for more tranbsperancy in fashion industries.
...and much more:
I joined the German team of Fashion Revolution in 2014.
By then we were around seven people by then. Today we are happy to grow with a lot of motivated people from all sorts of directions, who are willing to invest time and thoughts for a change in fashion.
We still haven´t managed to come together for a complete group picture, but who we are you will find at fashionrevolution.org or/and what we do at future.fashion - the website of our association fff - future fashion forward e.V., which we founded in 2015 to run more projects next to the FashionRevolution campaign.
Today I am the country coordinator for Fashion Revolution Germany. Before me Annett Borg and Ariane Pieper took the lead. Our job is to coordinate between the teams in Germany and the communication assemblies with the U.K. and everyone else.
My job as "Head of Social Media" for Fashion Revolution Germany is to focus the German Fashion Revolution next to everything we run on the global pages. I coordinate between our channels, which are greatly run by Mariángeles Aguirre, Cherelle Abrams and Lisa Reannan in the leading roles. We see what we can support and what not (greenwashing is a big topic), moreover always watch out for great content that explains or relates to circumstances and the question #Whomademyclothes?
In 2017 I was driven by the idea to bring all of the fashion changers together and we created out of the Fashion Revolution Day a Fashion Revolution Week Festival and grew finally out of Berlin. Our greatest applause is to still seeing new participants using our free download section, regardless if they are in contact with us or not. The thinktank and working together for a greater goal is still the main aim.
At the moment I working most on building a German network of Social Media editors, people who support the soical media husstleing. I am aiming to find editors in at least the 20 cities all over Germany, which participated the last Fashion Revolution Day. - of course we all work for free without any payment, so finding motivated people isn´t that easy.
We all believe in sharing economies and learn from each others experiences, knowlegde and expertise - which means we see the value of our network itself. Or as called, when working at Humbolth University on a research project from BMZ for development work - social capital. In Berlin we as Fashion Revolution Germany and the fff - future fashion forward e.V. represent this best at the Stich und Nadel Stammtisch, which is organised together with Sourcebook since 2015. Agora and the CRCLR are also greatly connected with fff and Fashion Revolution and bring wider ideas about circular economies and waste management. Another great plus used to be the students of the ESMOD university, who were great help in any kind of projects.
Since 2017 we start supporting more and more networks elsewhere, especially in Hamburg, where fff e.V. and Fashion Revolution started a new collaboration with Greenpeace extending topics to consuming behaviour. With Berlin as a pionier city we worked on a new campaign called makesmthg and focus a wider audience. Everyone who likes to think sustainable - in more than fashion - is asked by Fashion Revolution and Greenpeace "to make". Because what ever we do, all of us can make something. At the makesmthg Week three topics will be focused: Food, Plastic and Textiles.
Within the last years we - as all of us - organised several activities, educated, told, shared and created stories and showed alternatives to support a growing scene for a "better Fashion" in Germany.
Our reason to establish the fff - future fashion forward e.V. (there is one, because those paper works are absolutley not fun, Cari, Arianna and me can tell) was the money we won with the Spitzen Nadel Preis, in order to invest in further projects.
Why we won?
Because of Max fantastic idea with the 2€ T-Shirt Automat. The video is made in cooperation with BBDO, who are a great help for the German FashionRevolution!
What else we do for Germany is listed at future.fashion. My favourite part is about education and knowledge, which means to give lectures around Fashion Revolution topics on universities and schools. If you follow me on Instagram you will see how I always endore lecturing and working with students :)
Most attention we create globally with the Fashion Revolution Day on 24.4., wearing clothes Inside-out and asking our Labels #Whomademyclothes. At the website fashionrevolution.org you will find a lot of free downloads to participate the Fashion Revolution movement yourself.
We translated some things in German - if you find mistakes, then I already appologize ;)
This is usually the time when Mariangeles, Cherelle and me go crazy for an entire month - but this is because there are so many great participants raising awareness. We collect these data and show each year what impact we had, the full report of this year you will find here.
Global awareness is great! For Germany we try to work with role models and encourage diffrent networks by letting them tell what is their opinion about a Fashion Revolution. You will find all of them at our futurefashionforward Pinterest.