Fashion Revolution - in Germany
Fashion Revolution is a global campaign in more than 100 countries all over the world, asking the question #WhoMadeMyClothes?
Starting in 2013, after the Rana Plaza collapse, it was more than overdue to start a conjunctive movement bringing all voices and initiatives for a change in the fashion industry together. The goal was and is to change the horrible conditions that many people in textile productions suffer from.
Every 24th of April we remember Rana Plaza by hosting the Fashion Revolution Day with which we try to mobilize people to wear their clothes inside-out and to confront the respective label with the question #Whomademyclothes on social media. We collect and count hashtags, connect questions #Whomademyclothes to the answers with #Imadeyourclothes. We work to get a higher transparency in fashion industries and to educate the consumer. Carry Sommers and Orsola de Castro are the founders of the global Fashion Revolution movement. The Country Coordination for Germany is done by Ariane Pieper and me and – of course – by the collective power of the people in the fff - future fashion forward e.V.
In the following you will get an overview of the developments and inter-connections of all kinds of projects in Germany that resolved from the growing movement Fashion Revolution:
I joined the German team of Fashion Revolution in 2014. In a very informative interview, which you find here at Sustainable Fashion Matterz, you can find out about the structures of Fashion Revolution.
We started with eight people. People, who already worked in the fashion industry, bringing their experience and voices together for one global Fashion Revolution. Today we are happy to grow with a lot of motivated people, from all sorts of professional fields, jobs, interests and from all over Germany (and the world), who are willing to invest time and thoughts for a change in fashion. Fashion Revolution is a campaign that we all engage in with our free time, without any payment.
You may find out more about who we are at fashionrevolution.org or/and what else we do at future.fashion – the website of our German association behind Fashion Revolution. We founded fff in 2015 in order to run more projects next to the Fashion Revolution campaign and to find a way to get more donations. Our establishment of the fff - future fashion forward e.V. was possible with the money we won with the Spitzen Nadel Price.
Why did we win?
Because of Max Gilgenmann’s fantastic idea with the 2€ T-Shirt machine. The video was produced in cooperation with BBDO, an advertising agency that more than once turned out to be a great help for the German Fashion Revolution!
Our job is to coordinate events, actions and teams in Germany. Moreover, we communicate with the department in the U.K., which coordinates the Fashion Revolution globally.
From 2014-2018 I built up the German Social Media channels for Fashion Revolution Germany. The aim is to focus on German movements and textile businesses as part of the global approach, which is continuously communicated through our channels, e.g our websites. Today, I am happy and proud have Social Media managed by a fantastic team led by Mariángeles Aguirre, Cherelle Abrams, Lisa Reannan, Hanna Sin Gebauer and Nathalie Börner. We try to figure out the things that we can support and others things that we cannot accept (green-washing is a big topic). Moreover we always watch out for great content that explains or relates to circumstances of textile industries and to the question #Whomademyclothes?
In 2017, I was driven by the idea to bring fashion industry changers together. Based on the Fashion Revolution Day, we created a fair fashion festival (the “Fashion Revolution Week”). Finally, we grew bigger than just the “Berlin bubble”: We became visible in more than 20 cities within our first year and in more than 65 villages and cities within our second year. Today we are proud to have city ambassadors and university ambassadors for Fashion Revolution Germany. Want to find out who is active in your region? Ask us by emailing
Our greatest reward is still to see new participants using our Fahsion Revolution free download section. We measure impacts by evaluating the frequency of hashtags and online and offline media publications for each country. Every year we publish the impact that we made as a joined movement.
Building this think-tank and working together for a greater goal is still the main aim of Fashion Revolution.
We believe in sharing economies and learn from each other’s experiences, knowledge and expertise – which means we see great value in our network. In Berlin we, as Fashion Revolution Germany and the fff - future fashion forward e.V., represent those goals at the Stich und Nadel Stammtisch, which is organized in cooperation with Sourcebook since 2015. Agora and the CRCLR are also greatly connected with fff and Fashion Revolution and bring wider ideas about circular economies and waste management.
Since 2017 we are supporting more and more networks outside of our own circle. Especially in Hamburg, where fff e.V. and Fashion Revolution started a new collaboration with Greenpeace to extend topics around consumer behavior. With Berlin as a pioneer city, we worked on a new Greenpeace campaign called makesmthg and target a wider audience – not only fashion people, nor only environmental activists, but consumers. The result is a cooperation on a global level. Everyone, who likes to think sustainable, is asked by Fashion Revolution and Greenpeace "to make something". Because what ever we do, all of us can make something. The first makesmthg Week 2017, was set up as consume-free maker-Christmas-market. Three topics were focused: food, plastic and textiles.
Within the last years we – as in all of us – organised several activities, educated, told, shared and created stories and showed alternatives to support a growing scene for "better Fashion" in Germany.
But Orsola de Castro and specifically Carina Bischoff, Max Gilgenmann und Magdalena Schaffrin, who organize the Ethical Fashion Show in Berlin and the Green Show Room in Berlin to use their existing network to run Fashion Revolution for Germany.
What else we do for Germany is listed at future.fashion. My favorite part is about education and knowledge, which means to give lectures around Fashion Revolution topics at universities and schools.
I use my student status at Humboldt University to connect education and politics to the industry. Both sides claim the lack of communication and connection. And indeed you will find experts on fiber research at the Ethical Fashion Show in Berlin as well as experts on substituting chemicals in fashion, such as softener and dying. However, they are not always connected yet, even though it would make a lot of sense to work together.
Global awareness is great! For Germany we try to work with role models and encourage different networks by asking them to tell what is their opinion on a Fashion Revolution. You will find all of them at our futurefashionforward Pinterest board.