I am sorry this is not going to be so funny...
I am not a big fan of pictures of pain - but this is the About-part and this is what it is about:
The Story behind the Label is a blog, from me, Nora, but what I want to talk about with you is not about me, so click here when you want to hear about my boring person or keep on reading about why it is important to know the Stories behind Fashion Labels. Stories of people, labels, brands, production, countries and cultures in a beautiful way - Because Fashion is full of this - full of Life - in wonderful and in horrible ways. There is happening so much more in fashion than advertising tells us. I will show you a kind of Fashion next to the mainstream. With Mainstream I mean everything normal in the so called "western world". And if you are like me, one of those who grew up in this western world, there are maybe some things you don't know:
Fashion Industry brought its business in the last fifty years to perfection in numbers - From 8 to 52 seasons each year Fashion became a lot faster in consumption, trends and production. Moreover fashion became cheap. Primarkt, H&M, Zara, Forever21,...(I could keep writing down a long list) prove it to us every day, every week with a new style. Even worse, there are brands who sell not "cheap" but they successfully "reduce some costs". Those costs are called the price of the Fast Fashion Industry or the True Cost.
Workers, who make our cloths, pay the price. Working 7 Days a Week 12-15 hours a day for a Minimum Wage, which is mostly 70% under the Existence Minimum. I do not accept the argument of economists who try to tell me that this is their time of industrialization and being a sewer in fashion industry is better than nothing. I say it for once: It is not. In fact this is the very sad and naive outcome focussing on numbers and growth only - An Economic Growth which builds up a perfect complex system of modern slavery.
The Fast Fashion Industry is not going the natural way of economic growth anymore, it is not how industrialization works, it has nothing to do with developing infrastructure. It is a perfect structure of dependency, money and crime.
So who is responsible? Who is guilty? Who is the bad one?
This is where the complexity starts.
It is the corruptness of politics, which make workers stop to build up labour unions or care for their rights, it is policy in "our world" which makes these countries highly dependent with Trade-Agreements to our economy, and this is also what allows the Labels to push the price down. It is the Label itself who use that possibility, accepting the price of harm "somewhere else". It is the law system, which does not give all people the same rights, because they live in different countries with different laws, but still everyone working for the same Label. Labels, which get appreciated for their great economic growth - It is the education: Economics, which is taught on universities with stupid numbers for social responsibilities - Building up the next generation of people who believe that economic growth is a good thing, while the mass-production of Fashion is one of the biggest issues when it comes to environmental pollution. It is the materialism of society and the believe we need more instead of less but more efficient distributed - it is the advertising who tells us so, which makes us believe we will be happier and richer when we consume more, even though it only makes everyone of us just poorer. And it is you and me. Our choice. Our not knowing, not thinking, not questioning. So it is: All and everyone of us.
This is what this blog is about. The modern slavery, which every single one of us supports. - Because we all wear clothes and we simply don't know anything about them. This kind of thinking makes us believing no one is guilty anymore, right? Well, but if you love your clothes and fashion: Love it and change something, it's easy and actually so much fun :)
I will take you with me on my journey from the very not-knowing to the at least lets say a-little-bit-more-knowing-person.
There are so many cool things in fair fashion productions already, we just need to see them. Don't fear it - it is aweome and stunning!